Hire Russian coaches.
In all seriousness, we've got to change our mentality towards winning and losing for kids.
A wise man once said: "If you're not first, you're last."
All this BS about participation ribbons and no winners and losers, creates mediocrity. Personally, I applaud the fact that these Olympians we have now survived a full schooling of "kids that can't lose" and still have the killer instinct to win on the big stage.
Go Canada Go.